Should i tweet

Pick one template to be used for quotes and stick with it. If you host a lot of events, create a template specifically for promoting the event. If you have a company blog, go through your posts. Now use the template to create the matching three quote graphics. Save these graphics in an organized place. Finally, begin scheduling your post several times in the next few months. Same, honestly. The New York Times consistently uses the white text on black background when they pull quotes from their stories.

Notice that the font and color combination matches its brand. As you use more quote graphics, your audience will begin to recognize the graphics as coming from your brand. While the branding is clearly marked on the photo, a good template will subtly nudge the reader into noticing the phrase.

It can be an extremely helpful way to be more productive, or turn your Twitter account into a complete chatbot that nobody wants to deal with. The key to using Twitter automation well is to be selective about what and how you automate.

However, the problem kicks in when instead of being inspired by what others are doing, you completely copy their entire strategy. It has become pretty common practice to Retweet people or brands when you want to share something interesting someone else tweeted.

However, you can take things a little further and layer on engagement by using retweet with comment instead. Vary it up and personalize it for your followers. You know your audience. This next Twitter tip is less of a tactic and more of a general best practice.

In the early days of Twitter before we had access to all the data and analytics tools we have today, one of the most common ways brands measured success was by follower count.

The assumption was if you were getting more followers, your strategy was working. Instead, you can set goals that connect to your larger business objectives. And there are plenty of metrics to track your progress. Start by thinking of what your brand hopes to accomplish on Twitter. In a world of dwindling organic engagement across pretty much every social network, brands are constantly looking for ways to reach their audience without paying for ads.

One of the best strategies to achieve that is to use Twitter video. Together, we made our best year yet. Take a look at what we accomplished last year. One of the most popular uses of Twitter for brands is customer service. Delta does a great job of taking initial complaints through Twitter, but then taking the conversation to DM to dive deeper into the situation. Thank you. In order to provide your customers with a seamless transition from Twitter to a deeper level of customer support, you can use a social media management tool like Sprout with built-in Zendesk integration.

That way, if you need to escalate a customer complaint from Twitter to another department or rep, none of the context from the original conversation gets lost. Twitter lists allow you to organize accounts of interest into groups. For instance, you might have a list for influencers you want to engage with, or people who follow you that are customers. One of the biggest challenges of Twitter is the mass amount of information thrown at you at a single time.

That can be overwhelming to say the least. When you organize everyone into lists, you can start to create a workflow. So instead of seeing the latest tweets from everyone you follow, you have mini-streams you can prioritize.

The big challenge is to attract people who do not know you but who share similar interests. Hosting a Twitter chat Twitter chats can be a useful way to connect with your audience and build relationships. When planning a Twitter chat you should: arrange a suitable time. You may need to consider things like whether the chat will include participants from different time zones if the chat is about discussing a particular issue, such as a new call, give participants a few days to digest any information beforehand if the chat is after an event, try to hold it as close to the event as you can, while everything is still fresh avoid lunchtimes, afternoons that are followed by public holidays or other major national events schedule enough time to set up the chat and to respond afterwards consider co-hosting if there are other organisations involved in your project — it can open up the chat to a wider audience check you have the correct equipment.

During the chat you should: welcome the participants and remind them of the topics you are there to discuss think carefully before answering any questions while keeping the conversation flowing. If you are unsure of an answer or need to source some more information, let the participants know you will come back to them and move on if an answer is longer than the character count, you can spread it over tweets using numbering to indicate a Twitter thread. Try to do this sparingly so answers do not get confused if a participant is taking over with questions only relevant to them, suggest they direct message after the chat.

This will allow you to give tailored responses to that individual and free up time to respond to other participants keep the chat on topic and do not start any off-topic conversations. If a participant asks an off-topic question that you are happy to respond to, you can, but do not use the hashtag. Creating a blog Blogging offers an effective and inexpensive way to disseminate and publicise research, as well as involve research participants and end users. How to write a good blog post You should: focus each blog post on a single topic develop a writing style and tone appropriate to your subject material post often, even if your posts are short allow readers to comment on your posts develop a distinctive voice.

Attracting interest in your blog If you go to the effort of creating a blog then you probably want to ensure that you attract as many relevant visitors to it as you can. This will improve the chances of your posts being found by search engines and readers using high quality, relevant images.

Social media for video Videos can be a useful and innovative way of getting your message across, but they must be appropriate for the target audience. You must: get the title right. Use descriptive titles that summarise what the video is about and include keyword phrases that will perform well in search. You can also edit titles of older videos if they are not getting many views use clear and meaningful descriptions that describe what the video is about.

Again, these can be refined for older videos before uploading the video, ensure that the filename includes keywords and phrases. Also include relevant tags, using spaces and commas, for example — social science, ESRC, impact, research, research impact.

You could look at what tags similar videos use. Creating podcasts Podcasts provide a cheap and effective way to deliver audio content to your audiences. The benefits of podcasting Podcasting is a way to: present your research and share ideas in an interesting format raise your profile add a different type of content to your website or blog.

Planning a podcast Before you create a podcast you should: define what the podcast is about and what topics you want to cover identify who you would like to take part in the recording and invite them to participate prepare a script that covers any questions you want to ask or points to get across ensure that you find a quiet room where you can record the podcast test all equipment and ensure that any battery-operated devices are working and fully charged turn off your mobile phone practise recording in advance.

When recording you should: make sure your podcast is enjoyable and interesting for your listeners — be enthusiastic and engaging ensure that the language you use is appropriate for your target audience consider what length you want it to be and whether something needs to be split into several episodes ensure everyone speaks clearly and not too fast try not to sound like you or other participants are reading a script be yourself.

You should also produce podcasts regularly — your audience will expect them. Podcasting equipment The technical side of producing a podcast can seem daunting but it is usually a relatively straightforward process.

You will need: a voice or call recorder that provides good sound quality — you could use a voice recording app on a smartphone editing software — there are free services including Audacity and GarageBand for Mac a platform to host the podcasts, such as iTunes , PodBean , your website or blog. Promoting your podcast To increase the number of listeners, you should: use clear titles and descriptions to help tell people what the podcast is about and increase the likelihood of people finding it through search engines share your podcasts through other social media accounts add your podcasts to your website or blog setup an RSS feed so that people can easily subscribe to your podcasts.

You can follow robots and parody accounts. Really, you can do whatever you like. Step 1: You may already be following some people if you selected some during your account set up. Step 2: You can also search in the top right hand box for personalities you like.

Step 3: Twitter will continue to offer suggestions for who to follow as you use it. These suggestions will appear in your feed if you're using the app, or on the side of the screen if you're using the website. Step 4: If you're in the mobile app, you can also click on the Connect feature , which will offer you suggestions based on what you've tweeted or liked.

Step 5: Keep adding people. There's no limit, but once you've landed between and accounts, you'll notice the correlation between the number of people you follow and the amount of tweets that show up in your feed. If you're craving more, keep adding people.

But build it up slowly and see how it feels. Before you start firing off tweets, it might help to know a little about the mechanics. Step 1: All tweets are a maximum of characters. While that might seem too short to say anything substantive, it's not. It might mean having to tweet multiple times to make a complex point in the Twittersphere, we call that a thread , but boiling down your thoughts to a couple of lines really just makes your statement stronger, faster to read, and more shareable.

Step 2: Speaking of a Twitter thread, if you have more than characters to say about a subject they are easy to make. This will string together a series of tweets where you can make a larger point. Step 3: If you want to add a photo, a video, a poll, or a gif, you can do so in the lower bar of the "Compose new Tweet" box. Adding a photo does not use up any of your characters, and you can add up to four photos or a video less than in length and mb in size.

Step 4: Sharing a link your Tweet will decrease your character count by 23 characters. Pro tip: Leave a space between your text and the link. Otherwise it may include the entirety of the link in your character count. Step 5: Hashtags are best used for adding to a larger conversation, and the most popular ones show up on the left side of the "Home" tab. Hashtags are clickable, too, so you can tap on a hashtag to see all the tweets related to that topic. The more you browse Twitter and find people whose tweets you think are smart or funny, the more you'll see some shorthand lingo flying around.

Here's what's what. HT means "hat tip," and it's what you use to credit an account who first clued you into the information you're sharing in your tweet. It's not necessary, but it's a nice thing to do. An , or a mention, is when you include somebody's twittername in the tweet. The person will be alerted that you mentioned them. Use it to send a public "hey, over here," or to add somebody on a conversation that's currently happening.

RT means "retweet. If you do that, when you post your tweet, the tweet you're commenting on will appear just below your comment. Twitter allows you to Direct Message with people who have that feature turned on. It's often called at DM, and it allows you to further conversations in private and chat with groups of people. While all regular tweets are public, including -mentions, a DM is totally private. Only the people included in the DM can see it.

A lot of people complain that Twitter is hard to follow. If people tweet something and you're not online, you might not see it until later.