When was chupa chups founded

Without a doubt, the Chupa Chups brand image has transcended to this day. It continues to be a symbol of innovation, design and youth with a very strong pop style. In the brand turned 60 years old in top shape, being one of the best-selling products in the world and producing 17, tons of candies, as well as being the first candy to have traveled into space. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed. Watch YouTube. Enter your Email address. Related Articles. What are Rich Snippets from Google? The lollipop itself is a simple product to suit everybody. We and our partners use cookies to better understand your needs, improve performance and provide you with personalised content and advertisements. To allow us to provide a better and more tailored experience please click "OK".

Sign Up. Travel Guides. Videos Beyond Hollywood Hungerlust Pioneers of love. Jessica Poulter. Give us feedback. Read Next View. Scape Living at Aurora. Surfers Hawaiian Holiday Apartments. Closer to home, the mids had already marked two new expansion moves for the company. As such, the company sealed a distribution agreement in the United States with the wholesaling firm Maclean, later acquired by Wal-Mart. In the Italian market, the company's lollipops were being distributed by Haribo; and in Australia, Cadbury agreed to handle the company's distribution.

After decades of single product focus, Chupa Chups began to look for ways to diversify its product range. In the early s, the company moved into chocolate production, producing chocolate eggs for the Italian market. Chupa Chups success in its attempt to turn this product into an international brand remained limited, however.

By then Enrique Bernat had stepped down from the company's leadership, turning over the president and CEO's chair to son Xavier Bernat. The younger Bernat quickly proved his father's student, arranging the Mir space station publicity coup, but also continuing both the company's international expansion and its eagerness to diversify its product range.

In , Chupa Chups entered the Mexican market, building a new production facility there to provide not only for the North American market but for the South American market as well. Construction began on a production facility in that country, with a production launch scheduled for By then, Chupa Chups--celebrating its 40 billionth lollipop--was receiving a boost from somewhat unexpected places. The late s saw the emergence of a new trend--that of the lollipop as a fashion accessory, and the Chupa Chups was quickly adopted as the candy of choice by such international celebrities as Madonna, Michael Jackson, Uma Thurman, George Clooney, as well as supermodels and others.

The suddenly fashionable lollipop quickly expanded far beyond its traditional children's market. As the end of the century neared, Chupa Chups also continued to reinforce its international distribution activities, opening sales offices in Japan, Korea, and Canada. The new subsidiaries gave the company more direct access to those markets and support for its rollout of its Smint products in those regions.

Chupa Chups was also preparing a diversification drive for the new century, launching a new brand and subsidiary, Crazy Planet. This subsidiary enabled the company to launch a new range of non-lollipop confectionery products.

Meanwhile, after reaching a German distribution partnership agreement with Van Melle, Chupa Chups continued to roll out new value-added products built around its global brand name. Such innovative product offerings were expected to keep Chupa Chups at the top of the lollipop world into the 21st century. The company has 2, employees And makes 90 percent of its sales abroad. Later, celebrities like Madonna were hired to advertise. Chupa Chups facts for kids Kids Encyclopedia Facts.

Quick facts for kids Chupa Chups, S. All content from Kiddle encyclopedia articles including the article images and facts can be freely used under Attribution-ShareAlike license, unless stated otherwise. Cite this article:. This page was last modified on 16 July , at